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NAKAYOKU CREATORS
Nakayoku Creators AmbassadorsExpanding the future of entertainmentthrough the power of expression!
Sanrio supports not only those who create, but also those who share and communicate.
That’s what the Nakayoku Creators Ambassadors program is all about. Together with creators, Sanrio is taking on the challenge of shaping new forms of entertainment.
Nakayoku Creators Ambassadors is a program that welcomes “communicators” who will join us in bringing excitement to Sanrio’s new projects—Virtual Sanrio Puroland, Charaforio, VTuber, and Nakayoku Creators.
There are no restrictions on your creative field.
Whether you’re a VTuber, illustrator, idol, or influencer,
Sanrio wishes to support creators who use their unique voices to explore new ways of expression.
Selection Criteria
We welcome individuals who resonate with and can act upon the following values:
- Love for Sanrio and its characters
- Empathy for the “Minna Nakayoku (Getting Along Together)” philosophy, and the ability to spread positivity
- Awareness of behaving respectfully so as not to make others uncomfortable/offended
- Having personal dreams or challenges to pursue, and the willingness to share them with others
- The ability to share one’s thoughts and creativity widely through SNS, streaming, or other means
Together with such individuals, Sanrio hopes to join hands to explore new paths in entertainment, business, and creative activity.
Examples of Support
For active VTubers
- 3D model provision
- Support for creating new illustrations and visuals
- Sponsorship of production costs
- Opportunities for appearances at events such as the Sanrio Virtual Festival
For other creators and influencers
- Support for those who wish to start VTuber activities, including Live2D model creation
- Support or sponsorship for music production
- Promotional collaborations and visibility support
These are just examples. Sanrio will offer support in the most suitable form based on each creator’s activities and approach.
*The specific details of support will be determined through discussions and interviews based on individual circumstances.
*Participation does not restrict your current activities — the program is intended to expand your opportunities through Sanrio’s support.
Why We Support Creators
NAKAYOKU CREATORS
Fans are no longer just “recipients” — they have become creators and communicators themselves, driving trends and shaping culture through their expression.
Sanrio sees this “power of expression” as a new source of creativity — and as a partnership that helps shape the next era of entertainment together.
Until now, Sanrio has brought smiles to audiences through its characters and stories.
As we take on new challenges in entertainment with diverse creators,
we also want to support those who share their thoughts and creativity with the world.
When heartfelt expression multiplies, it creates empathy, and from that empathy, the circle of Nakayoku friendship — continues to grow.
That’s why we believe supporting creators is also a way to build the future of entertainment.
Activity Overview
Nakayoku Creators Ambassadors are creative partners who work alongside Sanrio to share and expand our new initiatives — Virtual Sanrio Puroland, Charaforio, VTuber, and Nakayoku Creators.
Main Activities
- Sharing and introducing Sanrio’s new projects and events
- Participating in promotional posts or collaboration projects through social media or streaming
- Engaging in original creative and communication activities on your own channel or account
- (When applicable) Appearing or hosting events in virtual spaces such as Virtual Sanrio Puroland
- Joining collaborative or co-creation projects
Through these partnerships, Sanrio aims to explore new possibilities in entertainment, business, and creative expression — and we’re looking for partners who will help shape the power of communication together with us.
Entry Details
- Number of Participants:A limited number (to be determined)
Support content will be finalized through discussion and may result in no selection, depending on circumstances. - Eligibility:Individuals with a certain level of online influence through social media or streaming (VTubers, influencers, illustrators, idols, etc.)
- Activity Period:Approximately one year (renewable)
- Affiliation:Open to both independent and agency-affiliated creators.
If you belong to an agency, please obtain prior approval for participation. - How to Enter:Please complete the required fields on the entry form and submit your application.
- Application Period:November 27 – December 31
- Support Details: The examples listed above are examples and not guaranteed. Final details will be determined after document screening and individual discussion.
- Project Objective:This program is designed to support creators’ expressive activities.
It does not impose activity restrictions or exclusivity through contracts. - Handling of Personal Information:Personal information provided in applications will be used solely for the selection process and will be managed appropriately under Sanrio’s privacy policy.
Together, these connections can shape the future of entertainment.
Nakayoku Creators Ambassadors
Your challenge can become the voice that lights the future. Together, let’s discover what’s beyond entertainment.
Nakayoku Creators
Currently, Sanrio is partnering with VR artist Kinu through the
KINU
A wild silkworm artist in the VR world,
crafting uniquely original works through sound and space.
Nakayoku Creators